Skills Focus This Week:
- Create a Market Research Plan to Test Your Ideas
- Implement Design-Thinking, User Focus
- Conduct Basic Primary and Secondary Market Research
- Develop, Test, and Refine Hypotheses
- Pitch Your Ideas in an Effective, Efficient Way
Challenge: Take your best 1-3 ideas from your notebooks, and create a basic market-testing / idea-validation plan (qualitative and quantitative) to gather data and test your ideas. Report your findings to the group.
Joseph: Electronic bot manufacturing for game Agar.io (test idea with Facebook page, peer surveys, and fan surveys)
Ethan: Website focused on stencil art. (test idea with Facebook page, meeting with school’s art teachers, survey friends)
Erica: Art-focused website (Facebook page, blog, survey friends)
Thomas: Videogame centered on the Book of Mormon story, JRPG style. (create a thumbnail for indie game sites, post on church youth sites, count clicks)
Jackson: writing website for teens with writing prompts and contests
(get test blog up and running with test prompts, interview English, drive traffic and get feedback)
Sean: Chocolate balls filled with candy
(survey 20 people re details of the proposed ball and contents)
Daniel:
Ted:
Summary of Pillars Perspective:
Culture is a place where people can thrive. Whether it is in a family, business, society, or even a nation. This week’s Pillars discussion started with the question: A culture is successful when people are allowed to do what?
These were some of the answers; when people are productive, feel accomplished, feel happy, freedom of ideas, where people can play, have goals, a place where the individual is valued, a focus on individual needs.
We watched Jacob Barnett, Ted Teen talk, “Forget What You Know,” which talks about how the greatest geniuses are only individuals who look at the world in a new perspective. They are individuals who have discovered a passion or talent within themselves and thus the world gets to see their genius.
Our project was called, “starting to think!” The students looked at the power of the individual to discover greatness starting with themselves. Questions they answered were: What do I want to do with my life? What are some of my passions? How do I think bigger about what my entrepreneur project can be? How do I take my passion, and gifts and talents and apply them to my entrepreneur project to make it better?
Skills Focus Discussion Material:
Market Research Basics
How to Validate a Business Idea Spending Minimal Time & Money
(MVP = Minimum Viable Product. Get it out there!)
How to validate a business idea with Sean Malarkey (5 min)
(Examples of market testing.)
Brian McCarthy
(Brian is a bit stiff, but he provides a great starting point.)
Elevator Pitching
6 Elevator Pitches for the 21st Century (5 min)
Activities:
- Explore simple online sources of market data (like Amazon reviews).
- Pitch your best ideas to the class, and develop.
- Break into small groups and work together on basic market-research tailored to your offering.
Guest / Field Trip:
Andrew Clayson. Started Awqua Events, which does full-service corporate and private event planning. Andrew walked our young entrepreneurs through an example of a detailed business planning process around his 12/15 Star Wars flash mob, which included an original score: https://youtu.be/NrkFBIpaGTA
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